Soft Drinks and Fruit Juices

Retail Ready Packaging is having a major influence on the development of packaging for soft drinks of all types. This is an intensely competitive part of the drinks market and producers are looking for every opportunity to gain competitive advantage.

A good example is the award winning pack for Danone's Shape flavoured mineral waters. This Worldstar winning pack incorporates a removable panel which can be taken off in a single movement to transform the transit pack into a practical and attractive display case.

The development of fine flutes has created new opportunities for drinks companies. For example, Unilever used corrugated to produce a promotional pack for its PG Tips brand which combined rigidity with print appeal normally associated with cartons.

For more ideas on corrugated packaging for soft drinks of all types, contact ideas@dssp.com or call 0845 260 70 80.