More visibility, more sales

Anglo Irish Beef Products, a leading supplier of meat products to supermarkets, enjoyed an increase in sales following the redesign of its Nature’s Isle cold meats pack by DS Smith Speciality Packaging at Lockerbie.

When Lockerbie’s designers examined the previous pack, a crash lock outer with a separate fitting which enabled two types of meat to be displayed, they realised they could both reduce the amount of material used and save labour costs in the assembly process.

A two-tier shelf was engineered into the new design and incorporated into the waste area of the cut out on the front panel. This has improved ease of assembly, removed the need to match up two separate components and greatly increased the consumer appeal of the pack and visibility of the meats in the chilled section.