PG Tips pack scores with customers

To support its PG Tips World Cup Promotion in 2006 Unilever ordered
over 1 million square metres of packaging. The key reason was Belper’s
ability to combine the rigidity of fine flute corrugated with the
highest quality print appeal normally associated with cartons.

A
large volume of packs was delivered at very short notice and to a very
tight schedule. The flexo pre-printed corrugated pack replicated the
brand values of the litho printed primary pack. The promotion proved
very popular. Sadly, England finished their campaign long before the
tea ran out.