Tesco opts for Lockerbie litho

Tesco chose to use a high end print carton from Lockerbie to launch its own brand ‘Organics’ range of sauces.

The leading retailer, which has typically opted for 1 or 2 colour brown RRP outers in the past, was looking for a superior print method to make the Organics products stand out.

The result is a neat and clean carton with a crash-lock base with taped top flaps. It features a finger hole on the front and clean perforations to leave a sloping sided tray on shelf.

This style, along with a 4 point glued tray, has set the standard for the whole in store range.