Powerfully branded retail packs from DS Smith Packaging

DS Smith Packaging Featherstone was the natural choice for Seabrook Crisps when they were asked to create eye catching yet functional retail ready packaging for their range in ASDA. Designed to be packing line friendly and efficient, the packs also needed to be quick to identify back of store and easy to replenish.

DS Smith Featherstone devised a simple and easy-to-erect two-piece pack which uses every inch of the shelf space. It uses all three dimensions on the shelf to effectively increase availability and sales potential as well as adding to the overall impact of the display.

Special locking tabs, created by using perforations on the side panels of the tray, allow the units to be multi-functional. As well as working well on shelf they can be stacked to provide a high impact stand-alone display.

The graphics and printing on the retail ready trays perfectly complement the eye-catching brand imagery on the primary packs. This is retail ready at its best – enhancing brand values and creating real stand out impact in store.

Dave Cresswell, ASDA’s Crisps & Snacks Buyer, Impulse Grocery, commented: "The RRP has improved the on shelf availability and increased efficiencies in store. This, with strong visibility on shelf, has worked well for both ASDA and Seabrooks."